About Us
We have been in the list and marketing industries for well over 20 years. We have been on both sides of the desk — client and supplier. This experience has spanned start-ups to Fortune 500 companies, so we know what you need and expect because we have been in your shoes.
We know the multi-channel environment well and have extensive knowledge of the media landscape. We have proven ourselves resourceful and successful in traditional direct marketing media such as postal, email and telemarketing list acquisition, as well as online lead generation and customer acquisition. Furthermore, we know when and how to negotiate on your behalf.
The most important thing to remember, however, is that we focus on you. By working as a small agency with select vendors, we offer fast, excellent customer care. You’re important to us because your business is important to you, so we take a proactive approach — staying one step ahead, from strategic planning through analysis of campaign results. Everything is taken into account as we develop the optimal plan, place your media buys, track your results, and help craft the next marketing effort, which helps save your time.
Learn more about the services we provide to help improve your online and direct marketing efforts. Or click here to view and print a color flyer (Adobe Acrobat PDF) about Elymedia™.
WHO WE ARE
Elyse Tager - Principal & Founder of Elymedia™
With extensive experience as a marketing executive in direct response and Internet marketing, Elyse has gained a thorough understanding of both media and how they interact. That depth of experience and knowledge benefits her clients as they strategize marketing objectives online and offline.
Elyse served as: VP of Marketing for Sybervision Systems; Director of Database Development and Circulation for Businessland; and Director of Circulation for Williams-Sonoma. She entered the online world ten years ago, doing business development for a high-end Website-design company.
She then transitioned to building a media-brokerage business (specialized in what was then the very new world of email marketing), initiating one of the first major email campaigns. With the creation of Elymedia, services have expanded beyond traditional media to online media-planning and -buying for both B2B and B2C clients. Elymedia has partners in the search, radio and TV arenas to be able to provide a full range of media.
Elyse is an active participant and speaker with the Direct Marketing Association, a member of the Northern California chapter of the DMA, and a member of the Norcal Business Marketing Association.
Bruce Mewhinney - Chief Creative Officer
Serving both as a technical advisor and a content & design consultant, Bruce has creative, editorial, and production experience in almost every aspect of print and online publishing. He worked with the leading online/Internet services (AOL, CompuServe, Apple/eWorld, etc) and more recently with Web startups in the travel industry, education, and financial services. He co-founded one of the first "desktop publishing" and prepress service bureaus in the USA, later managed editorial-layout production for a California computer magazine, and served as an editor with MacUser Magazine (Ziff-Davis Publishing).
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