Archive for the ‘Events’ CategoryThe first thing people think of when weighing the pros and cons of blogging for business is “who’s got the time?” We all know that blogging is a terrific way to keep your site fresh with new content so that you stay high in search rankings, attract traffic to your site, and gain new prospects and eventually sales. But it has to be done regularly, and on an ongoing basis. Daunting, no? Well no, not according to David Spark.
 David Spark I’m delighted to announce that my friend and collegue David Spark of Spark Media Solutions will be joining us for an inteview August 11, 2010, at noon Pacific Time (3 pm Eastern). David’s topic will be “Blogging for Business – for People Who Have NO Time to Blog”. You my know David from his regular TV appearances or reading his many articles and columns. He is a 14-year veteran tech journalist and founder of Spark Media Solutions, specialists in developing industry voice through storytelling and social media. David has written for more than 30 media outlets in print, radio, and TV including eWEEK, PCWorld, TechTV, and Wired News. He’s currently a regular contributor to ABC Radio, Mashable, Socialmedia.biz, KQED, and John C. Dvorak’s “Cranky Geeks.” Spark blogs regularly at the Spark Minute. David is a wonderful speaker and a fun interview, but he is also very practical. David will give us some great tips on how to make the blogging process a part of your daily business life, and keep the creation of blog material seamless as well as painless. Please join us! Sign up below and we will send you an email with dial-in information. I’ve been following Fabienne Fredrickson for about a year and am a complete fan. She is launching a new tour targeting the mindset of the entrepreneur and I just wanted to spread the word. If there’s a struggle on the OUTSIDE, it means there’s a struggle on the INSIDE. This is how Marketing and Success Mindset Expert, Fabienne Fredrickson describes why you might not be experiencing the success in your business that you should be. As Fabienne explains, once you shift the internal mindset barriers that are sabotaging your success, you have the ability to be prosperous and to multiply your revenues, over and over again, with ease–but only when you get to the root of what’s holding you back. Pretty intriguing, don’t you think? Fabienne is taking her Mindset teachings on the road at three One-day LIVE events titled, ‘Millionaire Entrepreneur Mindset Secrets’: San Diego, CA: July 22nd New York, NY: July 29th Atlanta, GA: August 5th (Even if you’re not living in these cities, this event is worth flying in for, taking the train or going on a road trip with friends…) During these events, you’ll be “stretched” by Fabienne to see a much bigger vision of what’s possible for you, and you’ll begin to uncover the hidden reasons why you’re not currently making more in your business. You’ll also discover the exact process to shift your mindset, transform your in-come, and upgrade your entire life–both personally and professionally. ‘Millionaire Entrepreneur Mindset Secrets’ promise to be a real game changer for entrepreneurs ready to truly experience success–something that will immediately impact your business and your life. Fabienne is known for her down-to-earth, yet powerful presentations so I promise you, you won’t want to miss this event! She is a trusted business mentor and coach to thousands of heart-centered entrepreneurs around the globe. Now you can have her teach you the same mindset principles that she teaches her clients, for a fraction of what they pay. (Only $95 and you get to bring a guest for free!) Watch Fabienne’s new video about this event, here: http://bit.ly/92zYYF So expect a full afternoon of Fabienne teaching you the secrets she personally used to transform her own business and multiply her in-come, dramatically by using proven internal mindset principles. Fabienne uses these principles daily to keep doubling her business every year, and her private students are doing the same…and you can too! Get all the event details here: The event also includes high-level networking, “mindset makeover” hotseats conducted by Fabienne, as well as a gourmet hors d’oeuvres reception immediately following–so you can meet and talk to Fabienne personally. It’s only $95 to register (and, each paid participant gets to bring a guest for free.) There are only 100 seats available per location, so register quickly before they sell out. I hope to see you there! Brown Sugar Kitchen is an absolutely wonderful “new style down home” cafe in West Oakland. I’ve watched them with increasing admiration since they appeared both on Mandela Parkway and on Twitter and Facebook. I’m doing an interview with Phil Surkis, one of the owners of BSK on his social media strategy, which is wonderful to behold. I should explain. BSK is in the middle of an industrial area, which is to say, almost nowhere. There is no foot traffic, no retail buzz, no reason to be in the nabe except to pick up pipe for that construction project, or to drive by on your way to IKEA or Best Buy. But somehow (and my bet is thru Tanya’s excellent food So, in my new series of interviews on the use of social media for small businesses, I’ve asked Phil to share his secrets. If you have any kind of small biz, retail store or restaurant, I’m sure you will get lots of great ideas to incorporate with your social media marketing plan. And maybe a recipe or two…can’t promise, though. When: Monday June 14th, 1 pm Pacific time If you would like an audio file of the interview, please sign up below. Geo-Marketing (also known as Geo-Local, and Geo-Social) is becoming the hot topic of of the online/mobile/search/social media worlds. Rightly so, it’s the next big thing. How big, you say? Look who is jumping into the pool:
We have talked in a previous blog post about the impending tsunami of mobile marketing and Geo-Marketing. With the smart-phone market exploding, GPS apps on the rise, and location-based sites like Gowalla and Brightkite gaining traction daily, this is a marketing phenomenon that can’t be ignored. Is your company ready to ride this wave? Is your company Geo-Social ready? Please join me for a webinar to find out what the new breed of Geolocation-enabled services and applications is doing for brands, for businesses and for consumers, and how your company can be a part of it. In this webinar we will discuss the benefits and components of Geo-Marketing, including Geo-Listings on local sites like Yelp, Google Places, the upcoming trends in Mobile Marketing and Geo-Social Marketing and how each should be a part of your marketing plan. Webinar attendees will walk away with a thorough understanding of:
The Webinar is a joint venture between Elymedia, a San Francisco-based media strategy and buying agency, and SmartFinds Internet Marketing, a Detroit-based national firm which provides businesses with Internet marketing services and solutions. Please sign up below, and we will send you an email to set up a date and time for the event.
I’m doing another free teleclass on using Social Media to generate leads and build sales on Wed, May 12 at 1 pm Pacific Time, 4 pm Eastern. Register here to join me. I’ll send you dial-in information the day before the event. I started this class because, after conducting a monthly breakfast meeting on Social Media for the SVAMA, it became clear to me that the small business was not getting the kind of strategic direction that they really needed. Everyone will say that they are using Social Media. They are on Twitter, or have a Facebook profile, but few really understand how to use Social Media strategically. It’s a marketing powerhouse if used effectively and I want to give all businesses the tools to do just that. So please join me. If you can’t make the class live, sign up anyway! I’ll be recording the class and will send everyone who signs up an audio file the following day. Hope to see you there!
If you are in the San Francisco Bay Area, please join me for this fascinating event: SVAMA Presents - The “last mile” is a telecom term for installing the final wire connection to the customer. It is considered the most critical, but also the most difficult connection. Similarly, businesses are establishing the final marketing mile to the customer through mobile technology. Yet this critical link is also proving to be difficult. Today’s always-connected customers suffer from information overload and distraction. Technology connects us in so many ways, but also adds to the fray. Ultimately, there are 16 waking hours of attention. The last marketing mile presents a cornucopia of opportunities to redefine consumer relationships, and enable competitive advantage. We will review:
Speaker: Adrian Ott, CEO, Exponential Edge Inc. (www.exponentialedge.com) Bio: Adrian Ott has been called “one of Silicon Valley’s most respected, (if not the most respected) strategist” by Consulting Magazine. She helps businesses gain an exponential edge in today’s turbulent markets. Adrian has worked with HP (where she was recognized in an annual report for “infusing HP with new revenue streams and new technologies and new business models”), Microsoft, Sierra Ventures, Clorox and others. Adrian is the author of The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy (HarperCollins, August 2010). She writes a regular column at Fast Company.com. When: May 25th 8:30 – 10 am Where: UCSC Extension in Silicon Valley, 2505 Augustine Drive, Santa Clara, CA 95054 Cost: Currently $5 SVAMA members, $15 for non-members Please RVSP to info@elymedia.com This is a bit last-minute, but I want to invite you to join me on a live call with Ann Convery, creator of “Speak Your Business in 30 Seconds or Less”. If you thought you had an elevator speech down – think again! Ann is a master of neuromarketing and understanding what engages the brain and what turns it off. Ever introduced yourself and seen glazed eyeballs in a matter or seconds? She will discuss why using key verbs, avoiding others, and leading with “dessert” and other tips will turn ON your audience instead of turning them off. Really I was stunned when I first heard her speak; it was completely new information to me, so don’t miss this! When: Monday May 3rd (I know, very short notice!) Cheers,
I started using Social Media to promote my business 3 years ago, without much real knowledge about the whys and wherefores. I wasted a tremendous amount of time – Tweeting now and then, connecting on Facebook with whoever seemed like a likely prospect and getting distracted by numerous small and unimportant social media sites. Does this sound familiar? I was tired and frustrated with the trial and error of “trying” social media. I had no real strategy, or understanding of the power of the medium and knew I was missing out on a lot of potential business and can’t even imagine the Over the next 3 years, I made it my job to take classes and webinars, read blogs, and follow the thought leaders of social media. Now, I am armed with the critical knowledge needed in order to take advantage of all of the social media tools that help businesses grow, and I want to share it with you. Did you know that social media is the number one source for lead generation for our company? And these are WARM prospects – people who are coming to us ready to sign a check…or pretty close. Let me save you all of that wasted time and money. Why make the same mistakes I made? I’ve put together all of that hard earned expertise into a content rich and action directed teleseries. I’ll take you step-by-step through the process of setting up a social media strategy without the headaches, miss-steps and wasted time. Grab your spot NOW…the class starts on Tuesday April 27th and I don’t want you to miss a thing! Hope to see you on the call.
I’m delighted to announce the agenda for the March meeting of the Morning Forum on Emerging Media. SVAMA Presents: Twitter for Marketers: Lessons from the Enterprise
Learn about the best practices of how big brands use Twitter to engage in real life conversations with customers. You will be presented with real case studies from the social media managers who are responsible for driving customer engagement at Cisco and HP. They will present case study examples of how they drive consumer engagement on the social web. We will discuss:
Moderator: Tatyana Kanzaveli
Panelists: LaSandra Brill, Sr. Manager – Digital and Social Media Marketing, Cisco; Tony Welch, Lead Social Media Strategist and Community Manager for HP PSG, HP WHEN: March 30 , 2010, 8:30 – 10 AM WHERE: [NOTE NEW LOCATION] COST: Currently $5 SVAMA members, $15 for non-members RSVP: info@elymedia.com Speaker bios: Tatyana Kanzaveli, CEO of Social CRM World, has broad experience in sales, marketing and business development, technology and professional services. She held executive roles in number of start-ups and large multinationals. She was an early adopter of social media and social networking channels, using them to build successful online and face-to-face communities. Tatyana runs strategic Social CRM and social media marketing consultancy – http://scrmworld.com. She can be reached on Twitter: @glfceo LaSandra Brill, Sr. Mgr, Digital & Social Media Marketing, at Cisco Systems, is a social media enthusiast, avid blogger and marketing innovator. As Senior Manager of the Service Provider Digital & Social Media Marketing group, LaSandra Brill shapes Cisco’s marketing strategy to include a mix of social media marketing techniques leveraging Web 2.0 technologies. At Cisco she is known for building and executing the social media strategy of one of the top five product launches in company history. LaSandra holds a Bachelors of Science in Business Administration with a concentration in Management from San Jose State University. Tony “Frosty” Welch is the Lead Social Media Strategist for HP PSG, and the Community Manager for The Next Bench – http://www.thenextbench.com. His Twitter handle is @frostola Hope to see you there!
I’m thrilled to be presenting a webinar on LinkedIn and FaceBook for Business respresenting the SVAMA at the Inbound Marketing University. Inbound Marketing University (IMU) is a free marketing retraining program for marketing professionals — as well as marketers between jobs — looking to gain new skills to get ahead in the competitive workforce. 1. Branding and Direct Response are blending — this was a theme heard frequently 2. Social Media is an unknown entity to nearly everyone.
3. Local search and ad placement becoming very important as the capabilites expand and the need grows 4. Performance-based marketing is on everyone’s agenda, given the economy 5. Video is the name of the game. And on that note, my favorite video queen/reporter and social media analyst: I’m at Ad-Tech SF, blogging live — interesting to see how I do, not being the best multi-tasker. The IAB is hosting a keynote speech on the state of the industry. Below are just some of the key take-aways from this session…. Randall Rothenberg, President and CEO of IAB was the moderator, speakers are Tobaccowala, Kruse, Ashe, Berman (see this link for bios on all). Question: Where are your companies investing in advertising? Asia and digital, all online media but especially search (testing brand vs dr), all digital properties, but especially mobile. Berman talks about trying to understand the whole person — behavioral predictive analytics as their focus. Most conversation was about the value and contribution of social media. Is it just PR or other — a hybrid? Old models don’t make sense any more. It’s not campaign based, but ongoing communication. Media objective in the past decisions about where to put advertising. Can Social Media be a part of a media plan – or is it rather “communications planning” or “influence planning”? You can’t do Social Media by campaign or quarter. Must be ongoing. authentic, talk about what’s great, fresh and trusted. I’ts not a media strategy – it’s service strategy, customer service, product strategy: branding, not media. How does an agency incorporate SM then? One concept was “Non-working media” vs “working media” . Agencies have to start by being agnostic. Fewer campaigns, more ecosytems. Take a “great creative idea” and take it across all media. IAB said no way to coordinate accross multiple agencies. Consumer is driving changes so fast we are all running to keep up. Chief Knowledge Officer will be sitting in the power position. Rothenberg questioned whether we have we boxed ourselves into direct response? Or is there room for creativity/branding? Are we so saddled with this burden of DR metrics. One recurring theme I’ve heard often over the past day is that it’s all going to become one — both branding and DR. The focus on metrics was to get budgets approved. Creativity will matter even more. Creativity is not just pictures. Google search is getting more and more creative. Has the definition of “the great idea” changed? Or is the palette just larger now? All agreed that the end-user/consumer is the great decider and will dictate more and more. People choose with their hearts and use numbers to justify what they just did. Tobaccowala talked about the fact that ”The hysteria of insecurity is now driving the industry.” Which channels is not the point. Content is.
I will be speaking to the Morning Forum of the SVAMA in April: “A Deep Dive into Twitter” Twitter has become the media darling in the past few months, and with good reason. Come to learn more than just the basics about creating an intelligent Twitter strategy, whether for branding, new business development or lead generation, as well as thought leadership. We will discuss: Speaker: Elyse Tager, President – Elymedia LLC Bio: Elyse Tager is founder and Principal of Elymedia, an online- and traditional-media planning and buying agency that has worked with many of the world’s most recognizable brands from Microsoft to PowerBar. With twenty years of executive marketing experience in direct response, coupled with ten years in Internet marketing, Elyse has gained a thorough understanding of all types of media and how they interact. This depth of experience and knowledge has benefited her clients as they strategize marketing objectives in Social Media. When: April 28, 2009 8:30 am – 10 am RSVP: please email info@elymedia.com or on Twitter: elysetager |
and Phil’s wonderful touch with their social media efforts) they have built a standing-room-only crowd on weekends — and some weekdays as well.