Archive for the ‘media’ Category
1. Direct Mail is back – have I said this enough yet? Yes, I know postage is going up, yes I know this seems old school. But mail boxes are pretty light these days, so there is not much competition for your prospects’ attention. Mail a piece that has your company’s Twitter handle on it. Invite viewers to follow you, and set up an autoresponder to their follow that includes a special offer with a quick timeline to drive that call to action (example: 20% off on your next order if you place the order by Friday). 2. Send a postcard (snail mail) and include a QR (Quick Response) code that can be scanned by your smart phone to send the reader to mobile enabled page of your website with a special offer, or to a training video that tells a better story or demo of a product, or even a free donut if they come into your store or place of business. (Keep donuts on hand, then!) QR Code generators are simple apps and easy to use. Do a Google search on QR Code generators and find the top rated suppliers, and jump in. 3. Or on that same postcard, send them to a squeeze page on your website with a specific white paper or eBook in return for registering for your newsletter. Now you have proved your value with some educational material for your prospect, and you have gleaned their email address as well for ongoing marketing. Not a bad quid pro quo. I’m a big believer in the give-to-get mentality. 4. With that same email registration (see #3), set up an autoresponder email to thank visitors for their registration to your newsletter, and link to your Facebook page, inviting them to “like” your page (FB, please change that concept — such an awkward verb), and set up a special tab with a timed offer. Now you have a postal address and their email address and have gained more traffic on your FB page — all for future marketing. Sound gimmicky? Not at all, certainly not these days and very easy to do. This is a bit last-minute, but I want to invite you to join me on a live call with Ann Convery, creator of “Speak Your Business in 30 Seconds or Less”. If you thought you had an elevator speech down – think again! Ann is a master of neuromarketing and understanding what engages the brain and what turns it off. Ever introduced yourself and seen glazed eyeballs in a matter or seconds? She will discuss why using key verbs, avoiding others, and leading with “dessert” and other tips will turn ON your audience instead of turning them off. Really I was stunned when I first heard her speak; it was completely new information to me, so don’t miss this! When: Monday May 3rd (I know, very short notice!) Cheers,
I’m thrilled to be the guest speaker at renown business coach Kellie D’Andrea’s weekly “Marketing Mondays” tele-class on April 12th. Here is Kellie’s write-up:  Business Coach Kellie D'Andrea Q: Are you curious about social media? A: Well, you don’t want to miss this call! “Generate Leads and Increase Sales with Social Media” during Marketing Mondays with Kellie D’Andrea. WHEN: MONDAY, April 12, 2010, 6 pm Eastern (NY) time (That’s 5 pm Central, 4 pm Mountain, 3 pm Pacific.) WHERE: Virtual Sign up to get call in information TIME: 6 pm Eastern (NY) time (That’s 5 pm Central, 4 pm Mountain, 3 pm Pacific.) Today the owner of a small business is struggling with a bad economy, declining sales and not enough resources to get the job done. Marketing for small business usually takes a back seat – just when it’s needed most! Social media adoption by small businesses doubled during the last year, from 12% to 24%. And among those, nearly half anticipate it will be profitable within the next 12 months, according to the Small Business Success Index. During this call, you will learn:
About our Guest Speaker: - – - – - - Thanks Kellie! Hope to see lots of you on the call!
I’m delighted to announce the agenda for the March meeting of the Morning Forum on Emerging Media. SVAMA Presents: Twitter for Marketers: Lessons from the Enterprise
Learn about the best practices of how big brands use Twitter to engage in real life conversations with customers. You will be presented with real case studies from the social media managers who are responsible for driving customer engagement at Cisco and HP. They will present case study examples of how they drive consumer engagement on the social web. We will discuss:
Moderator: Tatyana Kanzaveli
Panelists: LaSandra Brill, Sr. Manager – Digital and Social Media Marketing, Cisco; Tony Welch, Lead Social Media Strategist and Community Manager for HP PSG, HP WHEN: March 30 , 2010, 8:30 – 10 AM WHERE: [NOTE NEW LOCATION] COST: Currently $5 SVAMA members, $15 for non-members RSVP: info@elymedia.com Speaker bios: Tatyana Kanzaveli, CEO of Social CRM World, has broad experience in sales, marketing and business development, technology and professional services. She held executive roles in number of start-ups and large multinationals. She was an early adopter of social media and social networking channels, using them to build successful online and face-to-face communities. Tatyana runs strategic Social CRM and social media marketing consultancy – http://scrmworld.com. She can be reached on Twitter: @glfceo LaSandra Brill, Sr. Mgr, Digital & Social Media Marketing, at Cisco Systems, is a social media enthusiast, avid blogger and marketing innovator. As Senior Manager of the Service Provider Digital & Social Media Marketing group, LaSandra Brill shapes Cisco’s marketing strategy to include a mix of social media marketing techniques leveraging Web 2.0 technologies. At Cisco she is known for building and executing the social media strategy of one of the top five product launches in company history. LaSandra holds a Bachelors of Science in Business Administration with a concentration in Management from San Jose State University. Tony “Frosty” Welch is the Lead Social Media Strategist for HP PSG, and the Community Manager for The Next Bench – http://www.thenextbench.com. His Twitter handle is @frostola Hope to see you there! I’m in love with my new FlipCamera and like a little kid, am carrying it around everywhere I go.  Unleash your inner James Cameron Video is becoming a common communication tool. These inexpensive and very portable cameras have made video production a snap. But there are a lot of horrible and ineffective videos out there. Video is best suited for product demos, intensive discussion, interviews, client testimonials, or establishing thought leadership. Here are 10 tips that will help you create excellent footage – not just add to the visual clutter:
If you haven’t introduced video into your marketing activites by now, run out and buy one of these tiny gems. You may be surprised at your own creativity! Thanksgiving is coming and, as I spend more and more time in front of my computer or with my cell phone — hopping between Twitter, Facebook and what feels like millions of blogs and RSS feeds — I’m careful to be thankful and not to lose track of what’s really important (too easy to do in the race to keep up with the “media” world). A quickie compare-and-contrast…. The real purpose of social media: Connecting - I’ve made many friends, virtual and otherwise in the past year, either on Social Media sites, or around the topic of Social Media — at meetings, events, Tweetups. I’m humbled and grateful. Providing value – It’s a constant mantra — to be sure that what messages I’m sending, tweeting or posting have something to offer to someone. Intelligence on the media industry, news items, items I find quirky and worth sharing, a link to a great song or recipe (what’s life, especially online, if you don’t have a sense of humor?). Creating community - Groups, tribes, clusters, pods of like-minded people who can share. Find them, join them, create them, link to them. And then translate the above values into what my husband calls “wetware” — real live human interaction…. Connecting: Pick up the phone instead of sending an email, go OUT to lunch instead of eating it at your desk, wander down the hall and talk to a compadre if you are destined to be in the office. Flesh — press it. Providing value: Donate time to a local charity, or give a few cans to the Boy Scouts food drive this year, read to your local kindergarten class — and even if just once, explain once again to your dad what it is that you do for a living. Talk to people, talk talk talk. Creating community: Invite two new people to dinner or for a glass of wine at your house who didn’t know each other before (takeout food is OK; Martha Stewart is not taking notes). Extra points if they bring their kids (then pizza is really OK!). Happy Thanksgiving, both online and off. May the latter continue to prevail.
My BFF Daisy Whitney will be presenting to the Silicon Valley American Marketing Association (SVAMA) Morning Forum in September 2009. SVAMA Presents: “The Seven Secrets to Success with Online Video” Who’s watching video online? What are they watching? Where are they going to see videos? Do they watch alone or with friends and family? And, most important, do they pay attention to the ads? Learn about the new consumer behavior online, how viewers are shifting to the Web and to see what, and which kinds of ads are following consumers online. This presentation will also detail new initiatives by brands to market themselves through the Web, either in developing their own Web shows or by sponsoring existing online-video projects and TV shows. SPEAKER: DAISY WHITNEY, writer, producer, on-air correspondent WHEN: Tuesday, Sept 22, 2009; 8:30 – 10:00 am WHERE: Scott’s Seafood Restaurant and Grill, 855 El Camino Real (Town and Country Shopping Center, at Embarcadero and El Camino Real), Palo Alto, CA 94301; Tel. (650) 323-1555 COST: Currently $5 for SVAMA members, $15 for non-members NOTE: Venue requires breakfast be purchased RSVP: info@elymedia.com Don’t miss this! Daisy is a whirlwind of information — and tons of fun. — Elyse Tager
All print media are struggling these days, from the New York Times to the local newspaper. As the readers are moving online, print might seem more and more irrelevant, and publishers are struggling with ways to keep their readers. I came across a wonderful example of how to do it right. 7×7 Magazine, a San Francisco-based, glossy lifestyle pub invited their readers to submit all of the photos and much of the copy for a neighborhood review (August 2009 issue) of our beautiful city. The 7×7.com website provides far more content — videos, more pix, more reviews of each neighborhood’s strengths, and on and on. But the print magazine stands alone for its visual beauty and is definitely worth the cover (or subscription) price. The integration of the magazine with its social-media and online versions only magnifies that content and doesn’t detract from it. Job well done! Major take-aways from this? Not all brands or pubishers are so content-rich or gorgeous (I know, beauty is in the eye of the beholder. and all brand managers love their children). Where can you extend your brand or publication into social media, and then involve the reader or customer with the content that is most easy to create and receive from them? If you are a publisher, initiate the dialogue in print, then move it online. Sell cat food, walking shoes, lead-gen services? On your product labels, in your print ads, on your boxes and packages, invite your customers to participate in a contest related to the topic. Have them send in videos or photos, reward the winner with something related to the brand. And then publish (well-tagged) vids and pix on your Facebook Fanpage, Tweet to direct people back to your website and/or the fan page, upload videos to video sites, along with publishing them on your site. The more you involve the reader/customer, the more engaged they become with the brand — the true definition of “dialogue”. This past week, two ethics issues caught my attention in the media. The Washington Post apologized to the paper’s readers for their plans to organize sponsored “salons” that would be attended by Washington-DC lobbyists, governent officials, and the paper’s own journalists. In short — anyone who might be influential in our nation’s capitol. The sponsorships, with fees ranging from $25,000 for one session to $250,000 for an entire series, seemed to imply that attendees would get paid access to these elite movers and shakers. The controversy erupted last Thursday after the website Politico.com disclosed the contents of a promotional brochure from the Post that solicited corporate sponsorships for the dinners, with fees ranging from $25,000 for one session to $250,000 for an entire series. Writing on his blog last week, the paper’s ombudsman Andrew Alexander called the disclosure “pretty close to a public relations disaster.” The first salon dinner, focusing on health care, was scheduled for July 21. The Post publisher Katharine Weymouth stated that it was all a misunderstanding but has called for an external review. The Post has said a marketing employee, Charles Pelton, sent out the brochure without vetting from either Ms. Weymouth or Marcus Brauchli, the paper’s executive editor. The brochure suggested that a single corporation could sponsor the dinners. Ms. Weymouth, in her letter to readers, said the brochure “was not approved by me or newsroom editors, and it did not reflect what we had in mind.” If a paper as revered as the Washington Post can behave with dubious ethics, what’s a reader to think? And where do readers go these days for credible, unbiased news and reporting? Who do you read/listen/watch for accurate reporting? Where does Social Media fit in? Do you still read “treeware” (print newspapers and magazines)? Have you given up on CBS, ABC, NBC, even PBS TV news? Do you sip a blend of Internet news-blogs and user-generated videos and completely ignore TV? Do we trust any major news organizations any longer? We are developing a free Web-browser plug-in called “BOZO BLOCKER,” with the ability to filter ANY Web page, preventing user-specified unwanted content from being displayed. Unlike mere “porn” filters and the like, BOZO BLOCKER will allow you to create and save “blocklists” of any names (for example, any instant celebrities you never heard of or heard too much about already, and don’t want to hear about ever again) and banish them to permanent obscurity. Also under development is a service which will allow users of the plug-in to connect to our BOZO BLOCKER server in Rachel, Nevada, and query our free “Stupid” or “Clueless” name-lists, or the paid/premium “Clue-Repellent” master name-list which puts the kybosh on the usual objectionable celebrities, plus Web instant-wealth gurus, famous political wingnuts, SEO Magic Oil vendors, and many more. This is similar to the anti-spam email “blocklists” offered free and commercially by wonderful companies such as SPAMHAUS.ORG. BOZO BLOCKER will follow in the tradition of many other Web-content blockers that filter out annoying pop-up windows, porn, blinking banners, and so on. The programmer who conceived this project has asked to remain anonymous, claiming that his trailer was repeatedly vandalized “by men with black sunglasses” when he released a free advertising-blocker a few years ago. See also “Browser makers warned against ad-blocking.“
I’m thrilled to be presenting a webinar on LinkedIn and FaceBook for Business respresenting the SVAMA at the Inbound Marketing University. Inbound Marketing University (IMU) is a free marketing retraining program for marketing professionals — as well as marketers between jobs — looking to gain new skills to get ahead in the competitive workforce. With all the “downsizing” and layoffs and outsourcing going on in the business world, I thought it helpful to provide some best practices for losing your corporation’s Marketing Director. This is the person who, after great effort in academia and experience gained at previous jobs, has been given the responsibility and authority to lead your company’s marketing team to success — without guidance or (ahem) interference from higher management. The techniques described here could just as easily be used to cook a marketing “manager,” or Vice President, supervisor, and so on. In a volatile economy, marketing directors are routinely hired and then suddenly, mysteriously allowed to “pursue other opportunities” (not “fired”). They serve as ritual sacrificial pigs (goats if you prefer) in lieu of companies’ top executives, so that any lack of quarterly profit or loss of market share can quickly be blamed on the outgoing marketeers. Don’t take it personally, it’s just that you’re here to make ME look good. First, the ingredients. Keep it simple. No veggies or garnish. Also, without exception, marketing management is considered “savory,” not sweet. So the usual salt and spices for meat are enough. Don’t overdo it, spending money improving the flavor of something you’ll only throw out, eh? Now some thoughts about your cooking method. Roasting is good, requiring only a sad Friday-afternoon announcement in the conference-room that “our favorite marketing queen” is leaving, followed by cheap snacks and lite beer for everybody. Stewing is a bad idea, since it gives the Marketing Department staff too much time to remember all the great ideas and cautionary advice the outgoing marketing executive tried without success to “sell upstairs”…. Where were we? Oh yes, cooking methods. For maximum entertainment value, many CEOs slowly spin the departing marketeer in a rotisserie, hoping that such highly visible “enhanced interrogation” will dissuade potential insurgents and motivate the troops. Like all cruelties-formerly-known-as-torture, this treatment merely inflames the remnants of your demoralized Marketing Department (who may then target the CEO’s Humvee in the parking-lot). Which brings us to “flambé” — traditionally the fastest, most fear-inspiring method for dispatching a Marketing Director. Not pretty, but one can make this look like an accident. So be nice to the heads of Marketing. They work hard spreading good news about your company, but guess whose heads will roll if there’s even a whiff of bad news. – Bruce Mewhinney at ELYMEDIA.COM According to a March 2009 Interactive Advertising Bureau (IAB) report, lead generation represented $1.61B or 7 percent of the overall interactive-advertising spend in 2008, with white papers as the most frequently used tactic. Another study by B2B Magazine and Junta42 Match shows that one third of current marketing budgets are spent on custom content creation, half of which goes to white papers. The entire first experience of your brand online is all about the quality of content you produce, and (in this day of social media and the ability to comment and rate everything!) what people have to say about your content. White papers have been the Number One lead-generation tool used by buyers for years. Today their importance has only strengthened. In difficult economic times like these, when money is less available (even in strongly performing industries), education is vital before a company will spend that money. Where does this education come from? Overwhelmingly, it comes from white papers. Statistics and reports show over and over again that buyers use white papers in their purchasing decisions. A recent Eccolo Media study reviewed in B2B Magazine stated “White papers remain the most effective piece of collateral, with 86% of respondents finding them moderately to highly influential in the purchasing decision.” TechTargets’ Media Consumption Benchmark Report found that 80.5% of buyers find white papers to be somewhat or very effective in their decision making – this was higher than any other marketing tool. This same study also found that buyers read more white papers than any other marketing medium — up to five or more in a three-month period — and that they are used both to gain awareness and decide on a solution. What happens to that white paper after it’s read? An Information Week report showed 93% of buyers pass along at least half of the white papers they read. They are influential, educational and viral. A well-researched and well-written white paper (and its abstract — that short description used as a teaser) serves not only to educate your potential customer; it provides a targeting mechanism to assure the quality of the leads being generated. The more specific the content is to a particular issue, the more likely the reader will be well aligned with your definition of a good prospect – and a better use of the sales team’s time. But it is not just the quality of the white paper that creates lead-generation success. Using the white papers in a well-thought-out media strategy is another way to assure the quality of the leads. Be sure that the site statistics and reader demographics are well-aligned with your target audience, so that the leads derived are as on-target as possible. A few ideas: content-distribution providers and industry-specific websites often have white-paper areas, e-newsletter sponsorships, and specific sub-sites devoted to your topic that can also be sponsored with a white-paper offer. One last thought. Once a well-crafted white paper is created, it is a valuable asset in an ongoing lead-generation strategy. Unless it is time-specific material, the white paper can be utilized in any number of opportunities over time. Rested for a bit, then brought back as a lead-gen tool, it can be refreshed at a later date to give it more life. 1. Branding and Direct Response are blending — this was a theme heard frequently 2. Social Media is an unknown entity to nearly everyone.
3. Local search and ad placement becoming very important as the capabilites expand and the need grows 4. Performance-based marketing is on everyone’s agenda, given the economy 5. Video is the name of the game. And on that note, my favorite video queen/reporter and social media analyst: I’m at Ad-Tech SF, blogging live — interesting to see how I do, not being the best multi-tasker. The IAB is hosting a keynote speech on the state of the industry. Below are just some of the key take-aways from this session…. Randall Rothenberg, President and CEO of IAB was the moderator, speakers are Tobaccowala, Kruse, Ashe, Berman (see this link for bios on all). Question: Where are your companies investing in advertising? Asia and digital, all online media but especially search (testing brand vs dr), all digital properties, but especially mobile. Berman talks about trying to understand the whole person — behavioral predictive analytics as their focus. Most conversation was about the value and contribution of social media. Is it just PR or other — a hybrid? Old models don’t make sense any more. It’s not campaign based, but ongoing communication. Media objective in the past decisions about where to put advertising. Can Social Media be a part of a media plan – or is it rather “communications planning” or “influence planning”? You can’t do Social Media by campaign or quarter. Must be ongoing. authentic, talk about what’s great, fresh and trusted. I’ts not a media strategy – it’s service strategy, customer service, product strategy: branding, not media. How does an agency incorporate SM then? One concept was “Non-working media” vs “working media” . Agencies have to start by being agnostic. Fewer campaigns, more ecosytems. Take a “great creative idea” and take it across all media. IAB said no way to coordinate accross multiple agencies. Consumer is driving changes so fast we are all running to keep up. Chief Knowledge Officer will be sitting in the power position. Rothenberg questioned whether we have we boxed ourselves into direct response? Or is there room for creativity/branding? Are we so saddled with this burden of DR metrics. One recurring theme I’ve heard often over the past day is that it’s all going to become one — both branding and DR. The focus on metrics was to get budgets approved. Creativity will matter even more. Creativity is not just pictures. Google search is getting more and more creative. Has the definition of “the great idea” changed? Or is the palette just larger now? All agreed that the end-user/consumer is the great decider and will dictate more and more. People choose with their hearts and use numbers to justify what they just did. Tobaccowala talked about the fact that ”The hysteria of insecurity is now driving the industry.” Which channels is not the point. Content is.
I will be speaking to the Morning Forum of the SVAMA in April: “A Deep Dive into Twitter” Twitter has become the media darling in the past few months, and with good reason. Come to learn more than just the basics about creating an intelligent Twitter strategy, whether for branding, new business development or lead generation, as well as thought leadership. We will discuss: Speaker: Elyse Tager, President – Elymedia LLC Bio: Elyse Tager is founder and Principal of Elymedia, an online- and traditional-media planning and buying agency that has worked with many of the world’s most recognizable brands from Microsoft to PowerBar. With twenty years of executive marketing experience in direct response, coupled with ten years in Internet marketing, Elyse has gained a thorough understanding of all types of media and how they interact. This depth of experience and knowledge has benefited her clients as they strategize marketing objectives in Social Media. When: April 28, 2009 8:30 am – 10 am RSVP: please email info@elymedia.com or on Twitter: elysetager
It’s tempting when shopping for cost-per-lead placements to seek out the lowest-cost leads –- and hope that your sales force (or your website or follow-up materials) have enough salesmanship to convert them. But initial expense is not the only consideration — you will need to take a good look at the quality of each lead. This includes both the conversion rate and the average revenue per sale. For example, it may be that leads generated from one type of media (such as paid search), turn into actual business at a substantially higher rate than other types. Given this fact, you will be willing to pay more per lead for the better ROI…. Examples: – Campaign “A” cost = $1,500. Revenue = $3,000. The ROI ratio is 2:1. – Campaign “B” cost = $2,500. Revenue = $7,525. The ROI ratio is 3:1. The campaign needs to be followed through the complete selling to establish the best leads. How many leads are converting to a sale, and then what is that average sale? The latter two variables are as important a factor as the original cost of the lead. In a B2B Lead Gen placement, lead expense occurs in 2 areas – the amount of targeting or filtering required, and the amount of data being captured. The least expensive leads will typically be the least targeted. No filters (or few) will be applied –- this is truly putting an offer out to anyone. And anyone is exactly who will respond. Typically the only data required is a first and last name, and email address. The more targeting a publisher or ad network can provide, the more potentially targeted and hopefully responsive the lead will be. The data fields being captured will also influence the cost. Standard “business card” fields are frequently used. But it may be important to further refine the leads. Most sales people, if complaining about lead quality, would rather have fewer, but better-qualified, leads. Keep in mind, the more data fields required, the higher the “drop off” rate. People don’t want to take the time to fill out forms, so be careful to balance the amount of data that is truly necessary versus what would be nice to have. To further qualify the lead, add 2 or 3 questions to the lead-registration page. Frequently, this option is available if the upfront targeting is a bit more specific. Think about what additional information will assist your selling process. Examples would be: when will the purchasing decision be made?; what is the respondent’s decision-making role? Some tips:
If you haven’t dipped your toe in the water with Twitter, you are missing the boat. Start now! It’s the perfect tool for branding, displaying thought leadership, promotion, fund raising, and even lead generation. An odd combination, I know, but if handled correctly, and with proper tweet etiquette (hereafter referred to as TE), all can be accomplished. If you are new, Jeremiah Owyang’s very thorough version of FAQs are a great place to start. Below is my short version and key points: Its not about “what are you doing” as their tag line says, as much as “what’s important to you”. 140 characters of pithy info on what you are reading, what trade events you are attending, what speakers you are learning from etc, to get at some pithy thinking and trends Share, comment, talk. It won’t work unless you participate in both directions. Tweet and respond to other tweets. Also proper TE. If you just take, but don’t give value, you will lose credibility and followers. The beauty of the retweet. AKA share the love. Knowledge is best when shared. If you find posts that are of value to you, retweet them. Retweeting info here. The retweeter will be greatful, you will be providing further value to your followers, indicating your intelligence, and thought leadership as well as your generosity. It’s all good. The importance of your profile. I’m astounded by how many people either don’t have a profile description or don’t fill it out in a meaningful manner. The profile is key to letting people know why they should be following you, reading you, listening to you, and just caring about your tweets. It’s also branding, you can and should link to your website or blog for more credibility. Twitter backgrounds add to the branding. I’m in the process of getting my background custom designed. It’s yet another piece of real estate for branding, establishing credibility and setting a tone for who you are. Some resources for custom backgrounds are here. Have an objective. Very important. Perhaps most important. Twitter will be a silly waste of time unless you decide how you are going to use it. And we will all have to read about what you did over the weekend unless you do. If your objective is to create thought leadership, then follow people who are meaningful in your field. If you are interested in branding, be sure your profile and background speak to your brand, and tweet on topics related to your field of expertise and your products and services. (but be very careful of the hard sell – not good TE) Some very helpful Twitter tools: Tweetdeck, a way of organizing your tweets. Here also is a tutorial on how to use it – lots of info here. Tweetlater How to have presence on Twitter w/out sitting by the computer or your iPhone all day. TinyURL since you only have 140 characters to work with, making a link smaller is very useful. And the last self proclaimed Ultimate List of Twitter Tools – more applications than you could ever want, but will be glad to at least consider. Now, go play. The current economy is dictating that we all get the most bang for our buck. We have been working diligently to be sure our clients are getting just that with their media dollars. We blogged earlier about some ideas for maximizing spend. We have all been forced to become more resourceful and creative in our efforts to build our businesses, brands, and revenues. In our blog ElymediaFrenzy, we are kicking off a series on lead generation (including CPC and CPA deals) to help our clients, friends and associates make the best of a bad economy and do a better job finding qualified prospects. Along with general best practices we will explore:
Check in with us frequently!
OK, I have to confess. I’ve become absolutely addicted to Twitter. In a good way. I think. I love the immediacy. I love the ability to follow very smart people and find out what they are thinking and doing. I appreciate the sophistication of the humor, and the trade buzz and political commentary. But it’s an addiction nonetheless. I’ve neglected blogging. Mea Culpa. I vow to return to the real world on Monday. Really. After a weekend more of tweets. OK, OK. For a little meat, I’ll also include my version of how to use Twitter for business. Stay tuned. |
How do you stand out amidst the millions of emails in our inbox, Tweets, Facebook posts, LinkedIn status, blog mentions, direct mail offers et al? It’s a challenge. It’s always been a challenge but now more so than ever. And more than ever, creativity is the solution — and multi-channel/cross-channel activities or old media-new media combos will win. Below are several ideas for creating multi-channel efforts that will shine:
