Archive for February, 2008

I’ve fallen in love with podcasts.  I usually have my iPod shuffle glued to my ears while working out, and I have recently discovered the business section of iTunes (duh, where have I been?).  Rather than be overwhelmed by e-newsletters in my inbox, and print pubs that I don’t have time to read, piling up on my desk, I can instead absorb great info in what usually would be downtime.  Good stuff. So, I’m currently addicted to DishyMix, from Personal Life Media. Susan Bratton, an industry legend in her own right, hosts weekly interviews with online media execs, moguls, interesting people and legends. Recent episodes have included Apple Computer co-founder Steve Wozniak; Wenda Harris Millard, President of Media for Martha Stewart Living Omnimedia; and many others. Suz’s questions are great and range from industry trends and perspectives to the silly/fun – predictions for 2008 food trends, personal stories etc. I came across PLM while doing a Web 2.0 media plan for a client and spent some time on the phone with Suz to flesh out the opportunites. This podcast network is really done right. There are multiple shows on a variety of related topics, all with weekly podcasts, blogs, and Web pages with transcripts posted on the PLM site, along with a blogs for each show and additional content. The advertising opportunities are many and varied. This is a real find, from the perspectives of a happy consumer or an advertiser.



Feb
26
SVAMA Morning Forums
Filed under (Marketeering, Social Networking, Uncategorized, Web 2.0, media) by elyse @ 12:32 pm

We will be conducting a monthly breakfast meeting on Web 2.0 beginning Wed. Feb 27, at Scott’s in Palo Alto, CA.  The topics and format will change monthly, but will always have a focus on emerging media.  If you know of anyone who might be interested in speaking, please contact us. More on the meetings here.  Hope you can join us!