Archive for November, 2008
So, if we’re done panicking about how BAD “the economy” is today, why don’t we slap ourselves upside the head and go outside to look at what the weather is REALLY up to? Yes, we’re stuck under that immense National Debt left behind by our former national “leaders” (think of it as your third mortgage), but the sky isn’t really falling yet. Many big companies currently have their heads in the sand and their Web marketing/advertising budgets pinched rather tight, but there are lots of farsighted, fast-moving smaller companies which are pushing ahead while the Major Players just cautiously “wait and see.” If your corporation wants to be one of the fast-moving companies which, despite a difficult financial environment, budget aggressively to steal Other People’s Market Share, be reassured that others are succeeding in this pursuit: Look around carefully at the companies which are maintaining or even dialing up their marketing budgets lately, and you’ll notice that such companies are doing well while the Major Players are doing almost nothing. “When the going gets tough, call in your Web-marketing agency!” Just some quick thoughts on job hunting in this new era of Web 2.0. My colleague MB Deans is doing a wonderful series of workshops on job seeking: ”Why didn’t they hire you?” This is 4 workshops on using LInkedIn and other Web 2.0 tools for a job search. I just wanted to pass this on, since the layoffs are happening left and right. More info and registration for the first series is here. She promised there will be more. Jeremiah Owyang also has some sage advice echoing my earlier post on staying connected. And one more. From ReadWriteWeb, one of my favorite blogs for all things webbish, a look at re-doing your resume for Web 2.0. Cheers to all! |
