I’m still exhausted from all that is Ad-Tech.  Very disappointed with most of the keynote presentations – too broad, too generic.  Much of the talk through out the show was on Web 2.0 and 3.0 and social networking and CGM in general.  Two of the sessions that I attended were outstanding.

Marketing with Downloadable Media: Podcasts and Vidcasts – Buy Ads in Existing Content or Make Your Own Show?  was a terrific overview of the podcasting, vcasting and other downloadable media landscape.  Moderated by Chris MacDonald (of LibSyn), and the panelists were Jim Louderback (Revision3), Kin Robles (National Podcasting System), Mark McRery (Podtrac), Roxanne Darling (Beach Walks with Roz).  If you are just getting your feet wet in this new medium, check out these folks and their companies for a good cross section of the players in this arena.

Making Widgets and Gadgets Work for You was both a great overview (what’s a widget and how does it differ from a gadget etc) but strategic and tactical at the same time.  I really walked away with a great sense of the importance of widgets in the overall scheme of things,  and why, and where to start.  Also kudos to whoever pulled together the panel (the moderator Jerimiah Owyang, Senior Analyst, Forrester Research probably) for combining the analytical side with Jane Felice of comScore, Ed Davis VP product development for major publisher ESPN, Ed Schoen product dev with Facebook, and the Hooman Radfar (CEO of Clearspring - makers and distributors of widgets).  (Jump to the Ad-tech website to get bios of these people).  I loved that the moderator was taking comments and questions from Twitter real-time.  Very cool.