|
In this issue....
» TREND REPORT - “Using Web 2.0 for B2B Marketing (Part 2)”
» Frequently Asked Questions
» NEWS
» ElymediaFrenzy! - Come see our new blog!
TREND REPORT:
“USING WEB 2.0 FOR B2B MARKETING (Part 2)”
Part 2 of our series on how the business community is using Web 2.0 covers blogging, video, and podcasting. How is the business community utilizing Web 2.0 for their marketing activities? We have been surveying our clients and attending webinars and trade events on the subject to cull the salient points for our readers.
Blogging
Typical objectives, we hear from clients and colleagues, are: engaging their audience by engaging in dialogue; educating the market on issues that are relevant; and creating thought leaders. While easy enough to start, there are a few tips we would like to share.
If you are blogging for a company, or from an organization, be sure to check on corporate guidelines before starting out. Keep the format short, one or two screens long, and always use an engaging title. Engage the readers by providing take-aways, asking questions, and provoking exchange of information or opinion — invite comments. The purpose is truly about dialogue, not monologue. Link to other sites, authors, publications and especially other blogs to further the collaborative and educational aspect of the blog. Provide a subscription form so that your blog visitors can get updates through RSS and email.
Podcasting & Videocasting
These require the biggest commitment of resources and time. Podcasts are best suited to product demos, sales training, virtual conferences. Video is best suited for product demos, intensive discussion, client testimonials, or establishing thought leadership.
Format is important. Keep it short — ideally no more than 5-7 minutes for a podcast. Videocasts are best in even shorter form; 3-5 minutes will hold your audience's attention. Commit to some frequency — a weekly or monthly series will build momentum. Use established third-party sites and services for delivery (examples: YouTube,com, blinkx.com, ifilm.com, and others) along with posting videos on your own site. Test for compatibility with all Web browsers, plug-ins, operating-systems. Costs will vary based on quality. Handheld camcorders, microphones, and minimal staging will create inexpensive but perhaps less effective marketing tools.
Frequently Asked Questions
Q: Our corporate database is in need of cleansing, and we'd like additional data so that we know more about our customers and can find more like them. What are our options?
A: Several companies specialize in database development and can provide anything from a simple clean-up to a very sophisticated enhancement, utilizing multiple sources, to enrich your data. These projects must be carefully specified, and a good job of "comparison shopping" is essential to assure that the corporate objectives are being met in a cost-effective manner. Elymedia has overseen many projects of this nature and would be happy to help you with this effort.
NEWS from Elymedia
Elymedia will be hosting a monthly forum on Emerging Media for the Silicon Valley chapter of the American Marketing Association, beginning in February 2008. You're invited! For more details, check our website at http://www.elymedia.com/news
ElymediaFrenzy!
Our new blog! We are never shy, and always full of opinion, and a tad on the evangelistic side regarding new media, social networking, communication of all kinds, and how it builds stronger businesses, communities and relationships. To see the new blog and register, click HERE. We would love to get your take on our rants and raves.
Interested in more info about emerging media?
Just call Elyse Tager at 510-769-7352 for a free consultation.
| |
Elyse Tager
Elymedia, LLC
1361 Park Street, Ste. 222
Alameda, CA 94501
p 510-769-7352 - f 510-337-9371
www.elymedia.com
|
|
|
