Jump to SVAMA Morning Forum Invitation

Focus on the Smaller Business

Marketing for the small business daunting? NOT!
The new year has brought a number of inquiries from smaller companies asking for help with social media marketing and marketing in general. For those of us in the marketing field, it's easy to lose sight of the fact that not all businesses see things from a marketing perspective. We mapped out some initial strategy, to capitalize on the lowest hanging fruit. Read more.... http://www.elymedia.com/blog/?p=957

Small Business Marketing — Email Strategy
Say the word "email" and many people shudder. But email does not equal spam. Use it correctly, intelligently and strategically and you will stay in touch with clients, build your brand, and warm up prospects. Below are tips for integrating an email strategy into your small business marketing efforts. Read more.... http://www.elymedia.com/blog/?p=977

Local Social Media marketing — 7 Tips
Elymedia is working on social-media strategies to create buzz for more local companies, brands, and venues. It's quite gratifying to plug into the local community and make a difference — not just for the client, but to share great info within the community. Brand recognition is high, and loyalty strong. It's a good thing. Below are 7 quick tips that might help small businesses, local retailers, restaurants, and those crafty and creative food-carts. Read more.... http://www.elymedia.com/blog/?p=241

Want more detail or help on how to build a plan, using some or all of the above? We would love to help. — Elyse Tager

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Every day, more than 230 million pieces of real-time content (e.g. tweets, Facebook status updates, photos, videos, product reviews, blog posts) are being published publicly and to personal social networks. From this short discussion you'll learn about the emerging opportunities in real-time search, monitoring, and how to actually create a channel of real-time programming that's relevant to your business. The benefits to real-time engagement include connecting with influencers, word-of-mouth marketing, market research, and customer service, just to name a few.

Speaker:
David Spark, tech journalist and founder of Spark Media Solutions (www.sparkmediasolutions.com).

When: Tuesday, January 26, 2010, 8:30am - 10am
Where: Scott's Seafood Restaurant and Grill, 855 El Camino Real (Town and Country Shopping Center, at Embarcadero and El Camino Real), Palo Alto, CA 94301; (650) 323-1555
Cost: Currently $5 to SVAMA members, $15 for non-members
Note: Venue requires breakfast be purchased
RSVP: please email info@elymedia.com or call 510-912-2884

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Follow us on Twitter....
http://twitter.com/ElyseTager
(Twitter handle is @ElyseTager)

Check us out on Facebook....
http://www.facebook.com/people/Elyse-Tager/688964343

Join our network at LinkedIn....
http://www.linkedin.com/in/elysetager

We are also covering various aspects of Web 2.0 in our monthly column with NetworkWorld called "ITiki Marketing Newsletter":
http://www.networkworld.com/itiki/archive/itikiArchive.html

Check out our past articles at ClickZ.com!
http://www.clickz.com/3628330
New technologies, behavioral targeting, issues regarding cookies and privacy, and more.

Come join our blog ElymediaFrenzy: http://www.elymedia.com/blog. We are up to our eyeballs in Web 2.0, new technologies, and online concepts, and the blog presents snippets and full coverage. Come take a look, register, and leave a comment or even a critique!