The sagging economy has forced us all to become more resourceful and creative in our efforts to build our businesses, brands, and revenues. In our blog "ElymediaFrenzy", we are kicking off a new series on lead generation (including CPA and CPC) to help our clients, friends and associates make the best of a bad economy and do a better job finding qualified prospects. Along with general best practices, we will explore:

• Why do lead-generation campaigns fail? And the corollary — six ways to improve your lead-gen campaigns
• Ad-networks — updates on how they are serving the B2B and B2C markets
• Web 2.0 for the B2B brand — lead generation vs. brand building, or more specifically Facebook, Twitter, and LinkedIn for lead-gen and branding
• Guaranteed-lead buys — how to ensure targeted, well-qualified leads
• Funnel management — once you've got the lead, then what?

Check in with us frequently!

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MORE.... You are invited to our next monthly "Emerging Media" Morning Forum. Come with your questions and ideas. Feel free to pass this along to others who may be interested. We hope to see you there!
— Elyse Tager

Speaker: Dave Cooke, Strategic Resource Group, LLC
Businesses today routinely hear the words "social media." That does not mean they know what these tools are or understand how to leverage them to grow their business. Presented by Dave Cooke, this insightful SVAMA Forum introduces participants to the world of social media and provides insights into how businesses can utilize these tools for business development, branding, and marketing. You'll get an overview of:

• The social-media landscape — the tools commonly linked to social media
• How to use these tools to connect, communicate, and collaborate with your entire market
• Examples of applications and business success stories
• The basics — which tools are the most effective when just starting out?
• How to bring it all together strategically?

If you are having trouble finding customers, try looking for them where they are looking for you (and your competitors) — the Internet, especially in the exciting, powerful and productive new dimension known as Social Media.

Spotlight:
Dave Cooke is the Founder of Strategic Resource Group. As the "Sales Cooke," he develops training programs, conducts sales seminars, and provides one-on-one sales coaching to help build high-performing sales teams. He uses his extensive sales and marketing experience to educate and enlighten, using a fresh, direct and informative approach to effective business and sales tactics.

Contact us directly at info@elymedia.com to register for this SVAMA Morning Forum.

Tuesday, March 24, 2009; 8:30am-10am
Cost: $5 to SVAMA members, $15 for non-members
** LOCATION:
Scotts Seafood Grill & Bar (tel. 650-323-1555)
#1 Town & Country Village (Embarcadero and El Camino Real)
855 El Camino Real
Palo Alto, CA 94301

Elymedia is producing the monthly forum on Emerging Media under the auspices of the Silicon Valley American Marketing Association (SVAMA). We will now meet on the fourth Tuesday every month to talk about some aspect of Web 2.0 — blogging, podcasting, wireless media, social networks and more. We will be hearing case studies from companies that are utilizing Web 2.0 in their ongoing marketing plans and from suppliers and resources who have capabilities to share and case studies of their own.

LOTS MORE from Elymedia....

Follow us on Twitter....
http://twitter.com/ElyseTager

Check us out on Facebook....
http://www.facebook.com/people/Elyse_Tager/688964343

Join our network at LinkedIn....
http://www.linkedin.com/in/elysetager

We are also covering various aspects of Web 2.0 in our monthly column with NetworkWorld called "ITiki Marketing Newsletter":
http://www.networkworld.com/itiki/archive/itikiArchive.html

Check out our past articles at ClickZ.com!
http://www.clickz.com/3628330
New technologies, behavioral targeting, issues regarding cookies and privacy, and more.

We continue the exploration in more detail on our blog ElymediaFrenzy: http://www.elymedia.com/blog. We are up to our eyeballs in Web 2.0, new technologies, and online concepts, and the blog presents snippets and full coverage. Come take a look, register, and leave a comment or even a critique!

Interested in more info about emerging media?
Just call Elyse Tager at 510-912-2884 for a free consultation.

Elyse Tager Elymedia, LLC 3327 Cook Lane, Ste. 200 Alameda, CA 94502 phone 510-912-2884 www.elymedia.com

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