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Elymedia presentation at CeCNC - May 24, 2006
Elyse Tager, principal of Elymedia, will be speaking at the CeCNC (Catalog & Ecommerce Club of Northern California) seminar on current methods for Customer Acquisition. Her focus will be on cutting-edge strategies. Rapidly changing technologies are presenting new methods of prospecting. RSS, Blogging, Podcasting, wireless messaging are becoming more prevalent marketing methods for many companies. We will take a look at what these new media are, who is using them, and whether or not they are successful. Or is it too early to know? Come find out what types of organizations are utilizing these new techniques and how they might apply to your company.
See below for details from the CeCNC. Hope to see you there!
» REGISTER NOW for the CeCNC Spring Seminar:
New Customer Acquisition Strategies
Wednesday, May 24, 2006 — 9:00 AM to 5:00 PM
The Hotel Nikko, San Francisco
For most catalog and ecommerce businesses, acquiring profitable new customers is the top priority — both to replace customers lost to natural attrition and to grow the business. This seminar is designed to give you the tools and information you need to expand and refine your current customer acquisition tactics and stay up-to-date with current trends. Throughout the day, we will examine and highlight a wide range of strategies and tactics that business, retail, and consumer catalog and Internet companies can use to help maintain and grow that all-important customer file, including:
- The latest trends in co-op database marketing
- The prospect database: What is it, how does it work, and why is it important
- Using search engine marketing—both paid and organic (non-paid)—as a prospecting tool
- Alternative prospecting channels, including infomercials, package inserts, FSIs, co-op wraps, and remnant space (print and radio)
- The future of customer acquisition: Using new technologies (RSS, blogging, podcasting, wireless messaging and more) to find new customers
- The importance of tracking multi-channel orders, and how to set up a system that works
Finally, we’ll wrap up the day with roundtable break-out sessions to allow catalog and e-commerce professionals to brainstorm and share insights in a relaxed, collegial atmosphere. (These roundtables, moderated by Jodi Watson, Vice President of Direct Marketing Services at Williams-Sonoma, are for representatives of catalog and ecommerce companies only. Vendors will have an opportunity to network in their own separate roundtable session.)
SPECIAL LUNCHTIME BONUS: “Multichannel Marketing: Convergence for the Customer” with Mark Swedlund
Each year, the DMA sponsors benchmarking research to help direct marketers better understand multi-channel marketing dynamics and stay ahead of the curve. Join Mark Swedlund, Senior Vice President at Haggin Marketing, as he shares highlights from this survey and others during this informative presentation. Topics to be covered include:
- Tracking response rates for online and offline buyers
- Effective tracking methods for customer acquisition and retention
- The prevalence of promotions by type
- Optimizing circulation, merchandising and other opportunities across catalog, internet and retail
- Catalog financial performance — what should you expect?
This special lunch presentation is included at no extra charge as part of the Full-Day seminar. For those unable to attend the Full-Day, tickets to the lunch presentation are also available separately. (See below for pricing details.)
WHAT: New Customer Acquisition Strategies
WHEN: Wednesday, May 24, 2006
Continental breakfast: 8:30 am
Seminar: 9:00 am – 5:00 pm
Lunch Presentation: 12:00 noon – 1:45 pm
WHERE: The Hotel Nikko
222 Mason Street (cross street is Ellis) in San Francisco
Parking is available at the public lot diagonal to the hotel.
COST: Full-Day Seminar (Breakfast and Lunch included)
$325 “Early Bird” (if registered and paid on or before May 10)
$375 (if registered and paid after May 10)
SPECIAL BONUS: Companies with three or more employees attending the full-day seminar, take an additional $50 off the seminar fee for each attendee!
Lunch with Presentation Only =
$45 “Early Bird Members” (if registered & paid on or before May 10)
$55 for Members (if registered & paid after May 10)
$75 for Non-Members
TO REGISTER:
Contact Joanie Wings at 707-664-0245 or email cecclub@earthlink.net
Payment must accompany registration. Refunds requested in writing no later than May 17 will be refunded, less a $25 handling fee. (Cancellations received after May 17 will not be eligible for a refund.) Space is limited. For questions and further information, please contact Joanie Wings at 707-664-0245 or email [address masked]
Featured Session Speakers:
Brian Ahern, Account Director — Abacus
Austin Wright,
Senior Product Manager, Cooperative Databases — Experian
Gayla Krause, Director, Client Services — i-Behavior
Connie Howard, Senior VIP of Client Services — Next Action
Phillip Wiland, President — Wiland Direct
Linda Turchin, Account Director — Experian
Gene Chan,
WW IPG Search Marketing Manager — Hewlett-Packard
Maggie Kessler,
Director of Circulation and Advertising — The Sharper Image
Elyse Tager, Principal — Elymedia
Rick Ragusa,
Vice President, Direct to Consumer — Smith & Hawken
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Elyse Tager
Elymedia, LLC
1361 Park Street, Ste. 222
Alameda, CA 94501
p 510-769-7352 - f 510-337-9371
www.elymedia.com |
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