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Innovation & Experience: media planning, strategy, and buying |
Elymedia Report - June 2009 |
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Facebook and LinkedIn for Business
I have the pleasure of representing the Silicon Valley American Marketing Association (SVAMA) as a presenter for the Inbound Marketing University. Inbound Marketing has worked with a host of partners in online marketing and social-media networks.
I'm honored to be in the company of such thought leaders in social media.  I'll be doing a webinar on using LinkedIn and Facebook for business. Aside from just the how-tos of using both sites, we will talk about best strategies for each, how to approach social media for business in general, and we'll share insights we have gleaned from 2 years of experience with our own site, our clients, and the wealth of speakers that have presented over time at our SVAMA Morning forurm on Web 2.0.
— Elyse Tager
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Jump to SVAMA Morning Forum Invitation
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SVAMA Morning Forum: SOCIAL MEDIA
You're invited! Elymedia is producing a monthly forum on Social Media under the auspices of the Silicon Valley American Marketing Association (SVAMA).  We meet on the fourth Tuesday of every month to talk about some aspect of Social Media -- blogging, podcasting, wireless media, social networks and more. We will be hearing case studies from companies that are utilizing Web 2.0 in their ongoing marketing plans and from suppliers and resources who have capabilities and case studies of their own to share.
This month SVAMA Presents:
“Social Media seen from the Inside”
 You see dozens of ways and places where Social Media could be benefiting your company, but how do you get the corporate-suite to listen? This SVAMA Morning Forum will discuss three enterprising employees from JetBlue, Silicon Valley Business Journal, and Cirque du Soleil who successfully introduced Social Media into their well-known companies. Learn from what they saw, their implementation, and their recommended Do's and Don'ts. We'll also explain Real Branding's methodology for establishing a social-media framework to help brands find their best opportunities.
Speaker: Bill Sanders, VP, Project Management, Real Branding. As a member of the Executive Committee, Bill Sanders oversees Real Branding's project- and resource-management practice, leading a team responsible for ensuring that both client projects and internal processes run smoothly and efficiently. His personal expertise and interest lies in systems analysis and integration — closing the gap between strategy and execution. His clients at Real Branding have included Sprint, HP, WebEx, Bermuda Board of Tourism, Calistoga, Unilever, Lipton, Disney, and Peet's Coffee.
When: Tuesday June 23, 2009 8:30am - 10am
Where: Scott's Seafood Restaurant and Grill, 855 El Camino Real
(Town and Country Shopping Center, Embarcadero and El Camino),
Palo Alto, CA 94301;
(650) 323-1555
Cost: Currently $5 to SVAMA members, $15 for non-members
Note: Venue requires breakfast be purchased
RSVP: please email info@elymedia.com
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FREQUENTLY ASKED QUESTION:
Where does social media fit into an overall marketing plan?
ANSWER:
In a nutshell, the answer is "Push vs. Pull." The majority of marketing efforts by any organization will be "push" oriented: the enterprise is sending out its message about products, offers, brand identity, and news to their current customers and target audience. But the consumer has started to do their own Web publishing or commenting on blogs and a variety of social media and online videos, and they are more in charge of the media in which they engage. So the balance of power has shifted in a major way, from the enterprise and brand being in charge, to the consumer developing their own perception of that brand. Our message to our clients is "Your brand is already being talked about — now go out and participate in the conversation." Both push and pull are critical to any brand's success. Learning how to use both is where the art comes in. |
Follow us on Twitter.... 
http://twitter.com/ElyseTager
Check us out on Facebook.... 
http://www.facebook.com/people/Elyse-Tager/688964343
Join our network at LinkedIn.... 
http://www.linkedin.com/in/elysetager
We are also covering various aspects of Web 2.0 in our monthly column with NetworkWorld called "ITiki Marketing Newsletter":
http://www.networkworld.com/itiki/archive/itikiArchive.html
Check out our past articles at ClickZ.com!
http://www.clickz.com/3628330
New technologies, behavioral targeting, issues regarding cookies and privacy, and more.
Come join our blog ElymediaFrenzy: http://www.elymedia.com/blog. We are up to our eyeballs in Web 2.0, new technologies, and online concepts, and the blog presents snippets and full coverage. Come take a look, register, and leave a comment or even a critique!
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Elyse Tager
Elymedia, LLC
3327 Cook Lane, Ste. 200
Alameda, CA 94502
phone 510-912-2884
www.elymedia.com
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