I would like to invite you to our next monthly "Emerging Media" Morning Forum, to be presented on the 23rd of July 2008. We'll meet at Scott's in Palo Alto**, starting at 8:30am. Come with your questions and ideas. Feel free to pass this along to others who may be interested. Hope to see you there!
— Elyse Tager

"Be the Voice" explains why developing thought leadership is critical to growing your business. Thanks to the multitude of new social-media tools, all businesses can and should create their own media network. You'll learn how to harness the combination of Web 2.0 technologies along with developing smart assessment, editorial, production, and conversational skills to create lots of content cost-efficiently, while avoiding common pitfalls that could cause your company's media network to fail.

In addition, you'll learn how to:

• Focus on message, not medium
  Don't be medium-focused. Learn how to zero on the message and efficiently publish a single idea or effort across multiple media.
• Determine your message
  What is the most appropriate content and medium for your audience?
• Grow your business with ongoing knowledge base
  Increase organic discovery of your product and services and support sales staff so they can close sales.

Speaker:
David Spark, tech journalist and founder of Spark Media Solutions
David Spark is a 13-year veteran tech journalist who has written for more than 25 media outlets in print, TV, and radio (including eWEEK, PCWorld, Wired News) and is a regular contributor to KQED TV and Green 960. He is also the founder of the custom editorial company, Spark Media Solutions (www.sparkmediasolutions.com). He blogs at the Spark Minute (www.sparkminute.com).

Contact us directly, or see the SVAMA website at http://www.svama.org, or click here to register online and for more information about this SVAMA Morning Forum.

July 23, 2008; 8:30am-10am
Cost: $5 to SVAMA members, $15 for non-members
** LOCATION:
Scotts Seafood Grill & Bar (tel. 650-323-1555)
#1 Town & Country Village (Embarcadero and El Camino Real)
855 El Camino Real
Palo Alto, CA 94301

Elymedia is producing the monthly forum on Web 2.0 under the auspices of the Silicon Valley American Marketing Association (SVAMA). We meet on the fourth Wednesday of every month to talk about some aspect of Web 2.0 -- blogging, podcasting, wireless media, social networks and more. We will be hearing case studies from companies that are utilizing Web 2.0 in their ongoing marketing plans and from suppliers and resources who have capabilities to share and case studies of their own.

MORE NEWS from Elymedia....

We have been covering Behavioral Targeting for ClickZ for several months:
http://www.clickz.com/showPage.html?page=3628330
Our ClickZ column highlights new technologies, issues regarding cookies, and privacy. This month's column: "Privacy and Behavioral Targeting Heat Up."

We continue the exploration in more detail on our blog ElymediaFrenzy: http://www.elymedia.com/blog. We are up to our eyeballs in Web 2.0, new technologies, and online concepts, and the blog presents snippets and full coverage. Come take a look, register, and leave a comment, critique, or even a joke!

We are also covering various aspects of Web 2.0 in our monthly column with NetworkWorld called "ITiki Marketing Newsletter":
http://www.networkworld.com/itiki/archive/itikiArchive.html

Interested in more info about emerging media?
Just call Elyse Tager at 510-769-7352 for a free consultation.

Elyse Tager Elymedia, LLC 1361 Park Street, Ste. 222 Alameda, CA 94501 p 510-769-7352 - f 510-337-9371 www.elymedia.com

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