Jump to SVAMA Morning Forum Invitation

Social Media Meets Print

In our blog "ElymediaFrenzy," we have covered several stories about print publishers embracing social media to attract and keep readers:
— 7x7 Magazine
— Food52
We are currently creating social-media strategies for several lifestyle clients, and we are always excited by the creativity of major brands in this new medium.

Food52 is a crowd-sourced food-and-recipes website, inviting readers to submit recipes for a weekly contest which will, at the end of 52 weeks, culminate in a cookbook published by HarperStudio. The site itself is lots of fun, especially if you like to cook or eat (isn't that all of us?). I was lucky enough to record an interview — and included it in our blog post — with the founders Amanda Hesser and Merrill Stubbs. It's a great story which details the collaboration of two very smart women and a very astute publisher.

Elymedia has been involved with Social Media Marketing since its inception. We start by identifying the target audience and/or current customer, defining the objectives for the overall plan, and outlining the strategies necessary within Social Media Marketing to achieve the objectives. The final thing we do is to identify which social-media sites, platforms, and opportunities to engage.

Elymedia helps our clients with:
Design — blog design, SMM page design, profiles, graphics
Create — establish and grow communities, create content
Integrate — add SMM strategy to your current search and marketing strategies
Manage — provide online community management services to oversee the ongoing success of the strategy
Measure — establish metrics and benchmarks to monitor ongoing progress and ultimate success

See more at http://www.elymedia.com/services/social.html and contact us today to discuss.

— Elyse Tager

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Daniel Laury, President & CEO of LSF Interactive, will be presenting ideas and case studies on how to use social media to know: what your customers say about your brand; how to engage in a conversation with them to counter the negative talk; how to get customers to adopt your brand and use your services; and how to develop positive buzz through social media. Daniel will give us several entertaining examples from NakedPizza, JetBlue, and AOL, along with an in-depth look at the Social Media Monitoring tools available and what metrics to track.
About the Speaker: Daniel Laury founded the successful Internet company LuckySurf (LSF Network) in 1999 and LSF Interactive in 2005, and has since led the two organizations to their current positions as global leaders in online marketing. In 2007 his company was recognized as one of the Inc. Magazine 5000 list of fastest growing private companies in America (and the Bay Area's 32nd-fastest growing private company). His backgrounds in international finance, marketing, and technology are a perfect match for a winning business model in performance-based online marketing.
When: Tuesday August 25, 2009 8:30am - 10am
Where: Scott's Seafood Restaurant and Grill, 855 El Camino Real (Town and Country Shopping Center, at Embarcadero and El Camino Real), Palo Alto, CA 94301; (650) 323-1555
Cost: Currently $5 to SVAMA members, $15 for non-members
Note: Venue requires breakfast be purchased
RSVP: please email info@elymedia.com

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We are also covering various aspects of Web 2.0 in our monthly column with NetworkWorld called "ITiki Marketing Newsletter":
http://www.networkworld.com/itiki/archive/itikiArchive.html

Check out our past articles at ClickZ.com!
http://www.clickz.com/3628330
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