I would like to invite you to the next monthly "Emerging Media" Morning Forum, to be presented on the 27th of August 2008. We'll meet at Scott's in Palo Alto**, starting at 8:30am. Come with your questions and ideas. Feel free to pass this along to others who may be interested. Hope to see you there!
— Elyse Tager

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Too Much Information?
Web 2.0 and Social Networking are the new darlings of the media world. But the amount of information about Web 2.0 is overwhelming. Elymedia has polled leading specialists in this space -- either bloggers or executives driving their companies' Web 2.0 initiatives -- to come up with our tightly-edited list of blogs, websites, books, and events, plus our favorite "thought leaders" who are worth following.

In addition, we will discuss:

• The relative merits and uses of the most-trafficked social networks;
• A few of the aggregators for Social Media sites;
• How to strategize your time management for using all of these options;
• Up-and-coming social-network sites to be aware of.

SVAMA Speaker:
Elyse Tager is founder and Principal of Elymedia, an online- and traditional-media agency whose client list includes many of the world's most famous brands. Normally she selects marketing experts as speakers for the SVAMA, but this time Elyse herself gets to present an overview of our changing industry. With twenty years of executive marketing experience in direct response, coupled with ten years in Internet marketing, Elyse has gained a thorough understanding of both types of media and how they interact.

Contact Elymedia directly, or see the SVAMA website at http://www.svama.org, or click here to register online and for more information about this SVAMA Morning Forum.

August 27, 2008; 8:30am-10am
Cost: $5 to SVAMA members, $15 for non-members
** LOCATION:
Scotts Seafood Grill & Bar (tel. 650-323-1555)
#1 Town & Country Village (Embarcadero and El Camino Real)
855 El Camino Real
Palo Alto, CA 94301

Elymedia is producing the monthly forum on Web 2.0 under the auspices of the Silicon Valley American Marketing Association (SVAMA). We meet on the fourth Wednesday of every month to talk about some aspect of Web 2.0 -- blogging, podcasting, wireless media, social networks and more. We will be hearing case studies from companies that are utilizing Web 2.0 in their ongoing marketing plans and from suppliers and resources who have capabilities to share and case studies of their own.

MORE NEWS from Elymedia....

We have been covering Behavioral Targeting for ClickZ for several months:
http://www.clickz.com/showPage.html?page=3628330
Our ClickZ column highlights new technologies, issues regarding cookies, and privacy. This month's column: "Hearing out Behavioral Marketing's Critics."

We continue the exploration in more detail on our blog ElymediaFrenzy: http://www.elymedia.com/blog. We are up to our eyeballs in Web 2.0, new technologies, and online concepts, and the blog presents snippets and full coverage. Come take a look, register, and leave a comment, critique, or even a joke!

We are also covering various aspects of Web 2.0 in our monthly column with NetworkWorld called "ITiki Marketing Newsletter":
http://www.networkworld.com/itiki/archive/itikiArchive.html

Interested in more info about emerging media?
Just call Elyse Tager at 510-912-2884 for a free consultation.

Elyse Tager Elymedia, LLC 3327 Cook Lane, Ste. 200 Alameda, CA 94502 phone 510-912-2884 www.elymedia.com

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