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Innovation & Experience: media planning, strategy, and buying |
September 17, 2009 |
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Jump to SVAMA Morning Forum Invitation
Local Marketing
Elymedia is starting to work on social-media strategies to create buzz for more local companies, brands, and venues. It's quite gratifying to plug into the local community and make a difference — not just for the client, but to share great info within the community. Brand recognition is high, and loyalty strong. It's a good thing.
Below are eight quick tips that will help small businesses, local retailers, restaurants, and those crafty and creative food-carts:
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Use hashmarks (#Oakland) in Twitter Search by city or region name and connect with whoever comes up
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Twitter zip-code search — same idea
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Twitter advanced search for even more targeting for geography and radius from that zip code — an über-targeting of sorts
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Use Meetup by geography, if you have an event and the concept fits
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Flickr groups by region will uncover local contacts
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Facebook advertising can be selected by region
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StumbleUpon. Join a group by region and instantly connect with local sorts. If you enter your town when setting up your profile, your hometown shows up as a clickable link that displays all StumbleUpon users from your hometown. More connection opportunities!
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Use Placeblogger to identify bloggers by region to start that always-important dialogue with local passionistas.
Want more detail or help on how to build a plan, using some or all of the above? We would love to help. — Elyse Tager
SVAMA Morning Forum
You're invited! Elymedia is producing a monthly forum on Social Media under the auspices of the Silicon Valley American Marketing Association (SVAMA).  We meet on the fourth Tuesday of every month to talk about some aspect of Social Media -- blogging, podcasting, wireless media, social networks and more. We will be hearing case studies from companies that are utilizing Web 2.0 in their ongoing marketing plans and from suppliers and resources who have capabilities and case studies of their own to share.
This month SVAMA Presents:
“The Seven Secrets to Success with Online Video”
Who's watching video online? What are they watching? Where are they going to see videos? Do they watch alone or with friends and family? And, most importantly, do they pay attention to the ads? Learn about the new consumer behavior online, how viewers are shifting to the Web and for what, and what kind of ads are following consumers online. This presentation will also detail new initiatives by brands to market themselves through the Web, either in developing their own Web shows or sponsoring existing online video projects and TV shows.
About the Speaker: Daisy Whitney is a writer, producer, on-air correspondent, podcaster, and expert in the new-media business. She writes and reports for Beet.TV, NBC's KNTV, MediaPost, TVWeek's NewsPro, Emmy Magazine, and This Week in Media. As a senior content producer, she programs conferences for iMedia. She is also the host and creator of the New Media Minute, her own weekly news report on the business of online video that is produced in partnership with NATPE and carried on Beet.TV, the Huffington Post and ABCNews.com. Daisy also provides strategy consulting on online video. She is the author of the forthcoming novel THE MOCKINGBIRDS, to be published by Little Brown. Her Web site is daisywhitney.com.
When: Tuesday, September 22, 2009 8:30am - 10am
Where: Scott's Seafood Restaurant and Grill, 855 El Camino Real (Town and Country Shopping Center, at Embarcadero and El Camino Real), Palo Alto, CA 94301; (650) 323-1555
Cost: Currently $5 to SVAMA members, $15 for non-members
Note: Venue requires breakfast be purchased
RSVP: please email info@elymedia.com or call 510-912-2884
Follow us on Twitter.... 
http://twitter.com/ElyseTager
Check us out on Facebook.... 
http://www.facebook.com/people/Elyse-Tager/688964343
Join our network at LinkedIn.... 
http://www.linkedin.com/in/elysetager
We are also covering various aspects of Web 2.0 in our monthly column with NetworkWorld called "ITiki Marketing Newsletter":
http://www.networkworld.com/itiki/archive/itikiArchive.html
Check out our past articles at ClickZ.com!
http://www.clickz.com/3628330
New technologies, behavioral targeting, issues regarding cookies and privacy, and more.
Come join our blog ElymediaFrenzy: http://www.elymedia.com/blog. We are up to our eyeballs in Web 2.0, new technologies, and online concepts, and the blog presents snippets and full coverage. Come take a look, register, and leave a comment or even a critique!
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Elyse Tager
Elymedia, LLC
3327 Cook Lane, Ste. 200
Alameda, CA 94502
phone 510-912-2884
www.elymedia.com
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