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Innovation & Experience: media planning, strategy, and buying |
October 22, 2009 |
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Jump to SVAMA Morning Forum Invitation
Social Media in Many Flavors
We have been working on a large lead-generation campaign for a new consumer client, and we were delighted that they allowed us to incorporate social media into the plan. I know, it seems counter-intuitive to use social media for a mainly commercial objective, but if it is handled delicately and with respect for both the brand and the SM audience, it can be done very well. The key is to be a participant in a community, and to provide value to create enough interest so that your followers and readers will want to find out more about your offer. It CAN be done.
Below are a few pointers (from our blog) that should be taken into consideration:
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Social Media is all about creating and joining community and adding value. Keep this ahead of everything else.
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First join the community — join many groups and participate, linking back to your offer every now and again. Build your network with keyword or category searches to find good prospects and interested followers.
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Be strategic — your messages should vary by target audience, the landing page should echo the content of the original message or post, and the ultimate call-to-action wording should support both....
(continue reading the full blog-post: http://www.elymedia.com/blog/?p=895 )
Want more detail or help on how to build a plan, using some or all of the above? We would love to help. — Elyse Tager
SVAMA Morning Forum
You're invited! Elymedia is producing a monthly forum on Social Media under the auspices of the Silicon Valley American Marketing Association (SVAMA).  We meet on the fourth Tuesday of every month to talk about some aspect of Social Media -- blogging, podcasting, wireless media, social networks and more. We will be hearing case studies from companies that are utilizing Web 2.0 in their ongoing marketing plans and from suppliers and resources who have capabilities and case studies of their own to share.
This month SVAMA Presents:
“Exploring the Changing
Social Media Corporate Ecosystem”
Web 2.0 and Social Media are forever changing the way people interact with companies. Brands realize this too and, as a result, the corporate ecosystem is undergoing massive changes. From product development to marketing to sales and to support — corporations are forced to think in new ways to retain and acquire customers.
In this session we will explore the changing social media corporate ecosystem. By the end of the session we will have discussed:
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What corporations are looking for now
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The new corporate partners
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Social Media Successes and failures in corporations
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The shifting role of corporate marketing
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Best practices for corporate social media strategy
About the Speaker: Ravit Lichtenberg, Founder and Chief Strategist of Ustrategy, LLC, is an expert in the fields of customer experience strategy and product marketing.
When: Tuesday, October 27, 2009, 8:30am - 10am
Where: Scott's Seafood Restaurant and Grill, 855 El Camino Real (Town and Country Shopping Center, at Embarcadero and El Camino Real), Palo Alto, CA 94301; (650) 323-1555
Cost: Currently $5 to SVAMA members, $15 for non-members
Note: Venue requires breakfast be purchased
RSVP: please email info@elymedia.com or call 510-912-2884
Follow us on Twitter.... 
http://twitter.com/ElyseTager
Check us out on Facebook.... 
http://www.facebook.com/people/Elyse-Tager/688964343
Join our network at LinkedIn.... 
http://www.linkedin.com/in/elysetager
We are also covering various aspects of Web 2.0 in our monthly column with NetworkWorld called "ITiki Marketing Newsletter":
http://www.networkworld.com/itiki/archive/itikiArchive.html
Check out our past articles at ClickZ.com!
http://www.clickz.com/3628330
New technologies, behavioral targeting, issues regarding cookies and privacy, and more.
Come join our blog ElymediaFrenzy: http://www.elymedia.com/blog. We are up to our eyeballs in Web 2.0, new technologies, and online concepts, and the blog presents snippets and full coverage. Come take a look, register, and leave a comment or even a critique!
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Elyse Tager
Elymedia, LLC
3327 Cook Lane, Ste. 200
Alameda, CA 94502
phone 510-912-2884
www.elymedia.com
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